Hot Chelle Rae ft Born I Music – Tonight Tonight Remix (radio edit) by Darin Hager
International Pop Sensation and Heyday Footwear brand ambassadors HOT CHELLE RAE teamed up with fellow B.A. Born I Music & Monomental Music Group for an official club remix of their chart topping hit “TONIGHT TONIGHT”! Listen, comment and post everywhere!
Also, check out the announcement on Hot Chelle Rae’s Blog! Thanks to all of my fans – we need you to make noise about this one!
“In celebration of Heyday Footwear’s launch of its Summer 2011 line, also including women’s sizes for the first time, Heyday Footwear is releasing a musical companion to the new line entitled, naturally, “The Heyday Mixtape”. At the direction of Heyday CEO Darin Hager, the project will be spearheaded by Heyday Brand Ambassadors Born I Music (aka Born Infinite, a Washington DC-based hip hop/electronica artist) and Jules Renae (Model and Director of PR & Marketing for Heyday Footwear and Head of Promotions for New England Hip Hop.com).
The primary goal of The Heyday Mixtape is to create a soundtrack that captures Heyday’s “street-meets-sleek” philosophy. Not only does Born I Music represent this philosophy, but all artists who wear and or represent Heyday (i.e. Twista, Elzhi, IAMEDIC, Jay Sean, Coolbeans, Flo Rida and Tony Yayo to name a few), are reflections of the company’s cross-genre ethic. The aim of The Heyday Mixtape is to highlight artists who, by their affiliation with Heyday, have proven that they are forward thinking and ahead of the curve both in their music and in their sense of style.
The mixtape will be a free download and for promotional use only, consisting of original material to be released via www.heydayfootwear.com, www.newenglandhiphop.com, www.bornimusic.com.
The Heyday Mixtape Drops 5/31 FEATURING: Born I, Mobb Deep, Coolbeans, Soul Khan, Shawnna, Twista, Ayah, HimmHott, KO The Legend, Mid-Summer Classic, Millyz, Youngstarr, EasyMoney, David Correy, Anjuli Stars, Asia Bryant, Waze, Suga SP, MacGuyver, Sketch, Young Riot, YV & Hollywood, Lights Over Paris, Game, IAMMEDIC & Edo G”
What’s poppin y’all? Well if you’ve been following my tweets recently you know that an exciting partnership has just taken place between your’s truly and an infinitely awesome, high-fashion footwear company. Namely, Heyday Footwear
Boston-based model, fashionista and music industry consultant, Jules Renae, who was recently cast as a lead in my upcoming video for “Time”, knew about my fetish for nu-fashion hightop footwear and thought that Heyday and I would be a good fit. She couldn’t have been more right. Jules introduced me to Darin Hager, Design Guru and Chief Everything Officer at Heyday Footwear. After a few tweets and a phonecall, the deal was sealed. A few days later, the official announcement was made on Heyday’s blog
“Heyday Footwear newest Brand Ambassador Born Infinite is the very embodiment of Heyday Footwear Shoe Math design process…different trends mixed together to create something entirely new and original…”
If there was ever a match made in heaven, this is it. I mean, look at these kicks…
Catch me rockin these in my next video
I’d like to take this moment to thank the great folks @ Heyday Footwear for believing in me and my movement. Stay tuned to my upcoming videos, photoshoots and general appearances for the latest shoe math designs from Heyday. This is how its done, kids. Let’s get it.
Catch me in a pair of all-white Heyday Super Shifts in the upcoming video for my single Memory Lane. Am I the first rapper in my city with a shoe deal? The answer is “yes”. Shoutout to Heyday Footwear. G&D wins again. Let’s go.